Media Relations

Allison Carter

Considering an April Fools’ prank? Avoid these 3 mistakes

Celebrating the annual prank holiday the wrong way can have big consequences.

Casey Weldon

Trade associations: PR’s secret weapon during tariff battle

How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.

Amanda Coffee

Business Insider’s Dan DeFrancesco on pitching to newsletters

We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy.

Dustin Siggins

How to get clients in the press without talking about Trump

The new president is taking a lot of the media’s attention. Here’s how you can still thrive.

Casey Weldon

What PRSA’s new CEO has in store

Matthew Marcial joins PRSA after 15 years working with associations.

Heather Whaling

3 audits every brand should conduct

Use these tools to stay on top of your efforts.

Amanda Coffee

Media Coffee Chat: Lifestyle freelancer and ESSENCE writer Keyaira Boone

See what makes this journalist tick.

Casey Weldon

Here’s how Unrivaled used PR to launch upstart league

Messaging centers around record contracts, player equity.

Callie Krosin

How AI can help you create, land and track the perfect pitch

Gain access to journalists and craft personalized outreach.

Casey Weldon

These Super Bowl strategies had people talking long before kickoff

Doritos and Coors Light use a combination of social and earned media to prolong the conversation.

Amanda Coffee

A peek behind the curtain with personal finance reporter Chris Taylor

For the inaugural Media Coffee Chat, we sit down with Chris Taylor, an award-winning personal finance journalist, marathoner (13 times!), a father of two boys, beagle dog dad and Canadian living in New Jersey.

Casey Weldon

PR is helping Asheville rebuild after Hurricane Helene

A coordinated communication effort is supporting local businesses while welcoming visitors back.

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