Media Relations

Casey Weldon

Real, authentic ways to engage Gen Z

Conversational, behind-the-scenes content can strengthen customer relationships.

Allison Carter

It’s not as simple as “never go off record.”

Matt Purdue

Industry veterans continue to leave traditional media to launch their own platforms.

Allison Carter

TV is king.

Matthew Levison

Things have changed in the last 10 years.

Allison Carter

Local news remains an important option for many PR campaigns.

Casey Weldon

An evolving tool for long-term strategies.

Casey Weldon

Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.

Allison Carter

It’s an opportunity to reach new audiences — but carries a few risks.

Casey Weldon

Time to start thinking like a marketer.

Gina Preoteasa

These moments hold great opportunity — but take a lot of planning.

Allison Carter

And what you can learn from it.

Casey Weldon

Social media has made the spread of misinformation more prominent than ever.

Casey Weldon

Don’t do anything to hurt the relationship with newsrooms.

Allison Carter

Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?