Measurement

Roula Amire

How Edmunds measures the quality of earned media

A look at how the consumer car shopping website quantifies media coverage.

Beki Winchel

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.

Beki Winchel

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.

Jack Goodman

How transparent communication can bolster communal trust and credibility

Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.

Beki Winchel

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.

Ragan Insider | Robby Brumberg

Why employee preparedness is essential for engagement

Morale suffers when workers feel left in the dark, neglected or ill-equipped to tackle what lies ahead. Here’s how to keep your team feeling confident and hopeful for the future.

Katie Delahaye Paine

Evaluating DE&I? You’re probably doing it wrong

What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.

Roula Amire

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program.

Beki Winchel

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.

Ragan Insider | Ted Kitterman

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.