A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions.
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.
Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider.
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.
To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’
RF|Binder founder encourages curiosity and a purpose-driven approach to comms.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
