Ted Kitterman
How to ensure you capture meaningful data to inform your crisis response
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions.
Measurement
Ragan Insider Ted Kitterman
How to measure the trust that today’s audiences require
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Ragan Insider Bart Donda
6 steps to a robust comms audit
Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.
Katie Delahaye Paine
How to measure your organizational authenticity
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
Mark Weiner & Tina McCorkindale
Does the PR industry have an image problem?
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.
Kasey Thomas
6 tips for integrating PR and sales to increase ROI
Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider.
Ragan Insider Cheryl Dixon
How business acumen helps set meaningful goals and objectives
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
Julie Baron
A unique way communicators can measure impact
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Ragan Insider Beki Winchel
Beyond Black History Month: NAACP leaders share why #28DaysAintEnough
Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.
Peter Krivkovich
What an ‘interconnected’ approach to PR looks like in 2021
To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’
Diane Schwartz
Getting down to business with Amy Binder
RF|Binder founder encourages curiosity and a purpose-driven approach to comms.
Ragan Insider Katie Delahaye Paine
What trends will shape the future of measurement?
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.
Katie Delahaye Paine
How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Robby Brumberg
How communicators can improve financial literacy—and secure a better seat at the table
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.
Beki Winchel
Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
