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The Staffbase internal communications maturity assessment results are in!
Consider these suggestions on how to reframe this crucial part of the PR process.
Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed.
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Are your offerings sophisticated or outclassed by the competition? This free webinar will give you a framework for measuring your current output.
What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.
A little knowledge of the human condition can be invaluable in getting audiences to take action.
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
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Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.
We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.
Ragan’s exclusive Communications Leadership Council Benchmark Report is both a snapshot of the discipline and a roadmap for moving forward.
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