Joy Knowles
3 metrics you need to prove PR’s ROI in 2022
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
Measurement
Emma Atkinson
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Rachel Chittick
7 ways artificial intelligence will change the game for PR pros
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
PR Daily Staff
How to audit your internal comms in 7 easy steps
The free webinar sponsored by Workshop offers templates and tactics for analyzing your internal messaging and benchmarking employee engagement.
Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Paul Archer
3 marketing trends that will define 2021
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
Beki Winchel
Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Emma Atkinson
Courts to allow Biden’s employer vaccine mandate, more workers returned to the office in November, and Meta voted worst company of the year
Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.
Emma Atkinson
Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
Kelsey Raymond
The value of PR has never been more clear
Here’s how you can use modern technology to show the impact of your efforts to build awareness and drive business outcomes.
Justin Joffe
Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety
Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.
Ted Kitterman
Ketchum’s Nicole Moreo on measuring purpose communications
The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.
Ted Kitterman
Katie Paine weighs in on the shifting landscape of PR measurement
The measurement expert takes the long view of what has changed for PR pros and what to expect in the near future.
Darwin Liu
4 mistakes e-commerce marketers make when measuring ROAS
The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless.
Sunita Menon
Measurement is meaningless without a careful data strategy
Here’s how to ensure you are being intentional to make a data-powered business impact.
