Renee Spurlin
The most meaningful PR measurements in 2022
Share of voice, sentiment and impressions don’t make the list.
Measurement
Emma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Emma Atkinson
IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response
Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.
PR Daily Staff
5 steps to optimize an internal communications plan
A guide from Firstup details an actionable process with seven templates to help with starting or updating an internal communications strategy.
Emma Atkinson
Ford, GM blame supply chain woes on Canadian trucker protest, women slower to return to the workforce, and companies fail to meet climate pledges
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Emma Atkinson
Peloton cuts jobs and shakes up C-suite, J&J defends halting vaccine production and more comms gigs are going remote
Also: how Panera’s trying to ‘put a ring on it’ the day after Valentine’s Day, a new survey for social media pros and more.
PR Daily Staff
How to unlock the power of your role as a communicator
Staffbase’s internal comms master class will provide a comprehensive guide to implementing a successful comms strategy.
Johna Burke
What PR pros should learn from the courage of whistleblowers
AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.
Emma Atkinson
Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion
Also: Dolly Parton’s got something new cookin’ with Duncan Hines, a new survey for social media pros and more.
Emma Atkinson
Amazon scraps employee relations campaign, two-thirds of U.S. adults report having never used virtual reality tech and PRSA Foundation offers $20k scholarship
Also: Brands respond to Elon Musk’s Dogecoin tweet, a new survey for social media pros and more.
Katrina Gill
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Emma Atkinson
Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact
Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.
Emma Atkinson
Infographic: 7 emerging trends for email marketers
Avoid getting sent to spam this year with these tips and tricks.
PR Daily Staff
How to overhaul your internal comms strategy in 7 steps
Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022.
Joy Knowles
3 metrics you need to prove PR’s ROI in 2022
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
