Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
Finding the secret sauce to measurement.
Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding.
Here’s a look at how to think about monitoring the millions of podcasts out there for mentions of your brand or products.
This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry?
Use these best practices for polling to better measure the effectiveness of your messaging.
CEOs are much more bullish on hitting climate targets than their senior management teams.
How to create simple, clean metrics dashboards that executives want to look at.
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
Measurement helps us figure out what’s working – and what’s not. Don’t fly blind with your strategy.
Demonstrating your success as a communicator can be stressful. Learn how to build a dashboard that will tell your stories to leadership.
Don’t just use listening tools to track share of voice. Here’s how to use data to drive your content strategy.
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Also: TikTok stars make more than top CEOs and more.
