Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape.
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The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
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Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.
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Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.
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The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet?
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
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When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
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Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
