Measurement

Ragan Insider | Casey Weldon

PRing the PR: Use flash reports to highlight successes

These concise reports serve as a table-setter for more robust campaign analysis down the road.

Casey Weldon

Time to start thinking like a marketer.

Allison Carter

Measurement is one of the trickiest, yet most important, aspects of PR.

Ragan Insider | Casey Weldon

Tailor data to reflect broader business goals.

Ragan Staff

The latest member-exclusive report offers insights and strategies for navigating the complexities of budgeting.

Trevor Carver

It’s time for a meaningful conversation about measurement.

Casey Weldon

Generic engagement numbers and readership figures won’t tell the whole story.

Ragan Insider | Casey Weldon

Data should inform storytelling decisions, not overwhelm them.

Jon Minnick

As invaluable as it may be, a strong sense of intuition is no longer enough.

Ragan Insider | Casey Weldon

Data is one way, but not the only way, to quantify impact.

Allison Carter

Live coverage from PR Daily’s Media Relations Conference.

Allison Carter

You’ll find these major themes all along the Croisette.

Allison Carter

Because yes, you’ve gotta do math.

Diane Schwartz

Ragan CEO Diane Schwartz remembers her late friend and mentor.

PR Daily Staff

Ragan’s 2024 Communications Benchmark Survey will show how your communications outcomes compare to those of your peers.