Also: Coca-Cola launches experiential Christmas campaign, Robinhood shares information on ransomware attack, and more.
A new report from Ketchum suggests that privacy concerns aren’t the only issue forcing consumers to rethink their relationship with gadgets and games.
Also: Orbit releases gum-dispensing ugly holiday sweater, Tesla stock takes hit after Elon Musk Twitter poll, and more.
Also: AMC Theatres to sell popcorn outside the cineplex, corporate partners respond to Aaron Rodgers’ COVID-19 controversy, and more.
As every gardener knows, spring blooms require preparation and tender care well ahead of schedule.
Also: Dove Chocolates awards grants to female entrepreneurs through Instagram, the NBA launches Twitter Spaces live audio rooms to celebrate 75th anniversary, and more.
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.
Also: McDonald’s creates first NFT of the McRib, Twitter expands live audio recording feature, University of Florida clarifies choice to prevent professors from joining lawsuit, and more.
As the pandemic showed the importance of the comms profession—and all kinds of barriers were pulled down—here’s how some agency pros are stepping up.
Also: Zillow introduces virtual haunted house tour, oil execs testify before congress, and more.
Also: OpenTable and Bumble release restaurant dating list, GM announces electric vehicle charging investment, Spanx flies employees around the world, and more.
Also: Kit-Kat launches Halloween costume contest, Hertz buys 100,000 Tesla cars, Home Depot stops selling security cameras linked to Chinese surveillance, and more.
Here’s how to reframe concerns over change and uncertainty to highlight the opportunity as well as the danger.
The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless.
