This week, PR Daily readers were interested in ways marketers tapped into ‘Avengers: Endgame,” tips for creating viral and evergreen content, the CIA’s Instagram challenge and more.
While the microblogging platform has delivered some big wins for companies like Wendy’s, it can be a bumpy road for communicators finding their sea legs. Steer clear of these perils.
Limited resources can be stretched farther when organizations are willing to collaborate. Here are some important considerations for anyone looking to team up.
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.
Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event.
We want to know about the work you’re most proud of. Enter Ragan’s 2019 Health Care PR & Marketing Awards. Save $50 when you complete your entry by May 10.
It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider these insights.
Your business network can be an important sales tool, but only if you construct your social media presence to drive new customers to your sales team. Consider these tips.
It can be too easy to lose sight of your long-term goals amid all the daily tasks of a PR career. Here are some tips to make sure you keep your eyes on the big picture.
There are more than 30 categories, including multichannel campaign, Instagram Stories, social listening and real-time response and recruitment campaign. Your last chance to enter is May 3.
Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland.
Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies.
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews.
Ragan workshops provide daylong deep dives on your doorstep. Save $200 on all workshops through May 3.
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins.
