Engaging your consumer fanbase can be a big PR win for an organization of any size. Here’s how communicators can replicate Coca-Cola’s ambitious project.
Many organizations are sharing messages for National Pride Month, but do they resonate, or ring hollow? As always, consistent actions have greater impact than mere words.
Give them the justice they deserve with this free download filled with easy-to-remember tips.
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
This week, readers were interested in tools and apps for writers, getting more from LinkedIn, pitching podcasts, and more.
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
Automated phone messages account for a quarter of all calls made in the U.S., and reports suggest the practice keeps many people from answering calls from unrecognized numbers.
By using an influencer graph, you can make sure a potential influencer holds sway with your target audience and identify the content types and channels that are the best fit.
The restaurant chain introduced new and limited-time menu items, one featuring a flapjack in between meat patties. Its marketing messages are even wackier.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
The retailer’s team in Brazil teamed up with an agency to game the free online resource so marketing images would show up first in Google Image search results. Backlash came swiftly.
This week, readers were interested in the origins of military terms, building brand loyalty through content marketing, PR pros fears, and more.
Are you an interrupter or a story topper? Do you suffer from listening intolerance? Kick these irksome habits to salvage your reputation and credibility.
Share your best work with PR Daily’s 2019 Health Care PR & Marketing Awards. Enter by the extended deadline on June 7.
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
