Ragan Insider Michelle Garrett
7 things all PR pros should do before going solo
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
Marketing
Ragan Insider Dorothy Crenshaw
How voice technology could transform PR and marketing
Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.
Ragan Insider Russell Working
Helpful writing habits from Strunk and White
Avoid loose sentences. Keep related words together. And don’t write your copy with beer.
Ragan Insider Gini Dietrich
5 crucial elements of brand storytelling
Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
Ragan Insider Ted Kitterman
Infographic: Top social media trends, by the numbers
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
Ragan Insider PR Daily Staff
Why you should be excited about the new AP Stylebook guidelines
Hear directly from a leading Associated Press editor how these changes will benefit writers.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more.
Ragan Insider Ted Kitterman
4 lessons from @justaconstructionguy campaign’s viral success
In this era of decaying consumer trust, a Texas coffee company took a huge risk with a phony influencer campaign. Is it betrayal of the audience, or simply a clever marketing stunt?
Ragan Insider Laura Hale Brockway
5 warning signs of a lazy writer
When the words don’t seem to flow, writers can sometimes fall back on bad habits. Avoid these telltale signs of uninventive writing.
Ragan Insider Sarah Clark
3 ways to satisfy millennials’ demand for transparency
As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.
Ragan Insider Kate Bregovic
How personal stories from employees resonate on social media
Some of the best brand advocates you will ever find are already working for your organization. Here is how to get them involved.
Ragan Insider Ted Kitterman
Infographic: How to protect your online reputation
In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
Ragan Insider Casey Prentice
How to make sure your real-time marketing hits the mark
Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.
Ragan Insider Grace Williams
The true value of a newswire service
With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards.
Ragan Insider PR Daily Staff
How to get your marketing solution in front of the right people
Join us as a sponsor at our event in Disneyland.
