Ragan Insider Beki Winchel
Arby’s trolls competitors with carrot made of meat
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
Marketing
Ragan Insider Robby Brumberg
10 ways to crush a communicator’s spirit
Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.
Ragan Insider Michael Del Gigante
7 mistakes to avoid when targeting more than one location
If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
Ragan Insider Megan Snyder
3 ways to drive better SEO results for any website
How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.
Ragan Insider Deborah Sprague
How native content helps consumers 50 and older make purchasing choices
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Ragan Insider Anne Deanovic
How to make maximum use of micro-influencers
Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.
Ragan Insider Katy French
Ready to craft a content strategy? Answer these questions first
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Ragan Insider Ted Kitterman
Infographic: How influencers make their money
In order to partner with these internet personalities, marketers must fully understand the business model. Here’s how these valuable voices say they get paid.
Ragan Insider Christina Clark
How to use LinkedIn Groups to create marketing magic
If you use the platform to uplift, educate and empower—instead of trying to sell—you can create a vibrant lead generation community.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media channels, and more.
Ragan Insider Garrett Moon
5 writing secrets to bolster your email campaigns
A well-written subject line can be the difference between rising to the top of the inbox or going straight to the trash bin. Here are some tips.
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
Ragan Insider Beki Winchel
Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Ragan Insider Beki Winchel
4 steps to boost PR campaigns with social media influencers
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Ragan Insider Michelle Garrett
9 productive activities for PR pros during a summer lull
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
