The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic.
As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. Consider these tips.
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
What organizations do employees love working for? Find out, and then check out our roundup of current job openings.
Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.
When deciding to change your brand design, messaging or other key elements of your public image, there are some things you shouldn’t touch. Consider these tips.
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
Check out the work that wowed our judges.
This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
