‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120th birthday.
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.
Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.
Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.
Many big brands have been playing with their monikers in hopes of better describing their mission and vision for the future. Is it time for your organization to follow suit?
Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’
You can get your thinking in front of new audiences with targeted guest posts, but your work will have to be better than your average blog post. Here is a recipe for success.
What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette.
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips.
