The founder of Capstone Hill Search discusses the need for patience, pluck and perseverance in vying for journalists’ attention in the midst of the 2012 Summer Games in London.
Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though.
Also: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.
Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.
Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.
Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.
As users look for ways to verify online claims, internet celebrities have become increasingly powerful for communicators looking to convince and persuade. Consider these statistics.
Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.
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Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics.
Are you unsure about which social media site is the best investment for your organization? See this infographic for a snapshot of their particular strengths.
