Michelle Garrett
22 expert tips to help plan your 2022 marketing strategy
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
Marketing
Ted Kitterman
How PR pros and brand managers can counter ‘cancel culture’ with influencers
IBM’s Brandi Boatner and Sway Group’s Danielle Wiley share how strategies are shifting for connecting with online audiences on a recent member call for the PR Daily Leadership Network.
Christine Clapp
How to consider the return of in-person conferences for 2022
The author reflects on how to maximize your time at live events in the age of COVID.
Emma Atkinson
Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
Justin Joffe
Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage
Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.
Emma Atkinson
Infographic: 8 Social media marketing trends to watch in 2022
As 2021 comes to a close, brand managers are planning next year’s social media strategy. Here are eight trends that could help your team make a splash.
Dustin Siggins
How Peloton disarmed critics and hit a PR home run
The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.
Steve McGrath
Stuck on messaging? Start by asking, ‘Who cares?’
If content creators are laser focused on value for the end consumer, they are less likely to suffer writer’s block.
Emma Atkinson
Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values
Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.
Justin Joffe
Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site
Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.
Justin Joffe
Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias
Also: The largest marijuana brownie grabs headlines, AT&T and Verizon respond to 5G restrictions from the FAA, and more.
Justin Joffe
Instagram unveils new safety features for kids and parents, comms leaders identify their most important roles, and American Airlines CEO announces retirement
Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
Justin Joffe
Doordash hails new investment in workers, how Gen Z uses LinkedIn, and Elle Magazine pledges to go fur free
Also: Pop icon Brandy partners with discount stores for giving campaign on TikTok, Norwegian Cruise Line reports COVID cases on cruise ship, and more.
Allison Roy
10 tips for building a community around your brand
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Ketia M. Jeune
3 strategies PR pros can use with the rise of the metaverse
Brands like Meta (formerly Facebook), Gucci, Warner Bros. and more have expanded their physical reach into virtual experiences by using NFT’s, gaming—or even rebranding.
