Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process.
PR pros looking for career advancement can look to these programs to elevate their skillset and add desirable accolades to their CVs.
For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps.
Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. of Michigan trolls Ohio State over ‘The.’
PR pros have long eschewed the role of marketers, perhaps from a desire to maintain the editorial/advertising divide. However, modern agencies must do it all.
Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.
When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes.
Which platforms get the heaviest use? What topics drive the conversation? This infographic offers vital insights.
Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool.
The empty page or blank screen can seem daunting, but often that’s not the real impediment. Try these exercises to unblock your mind.
Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling.
Also: Farmer Boys’ social media sweepstakes win, apps’ value for consumers, PR pros’ stand on profanity in messages, and more.
This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.
