When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance.
As PR, marketing and publicity overlap to the point of being indistinguishable, the solution lies not in definitions but in benchmarking results, the author asserts.
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up.
Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences.
An influencer campaign built an online support group for mothers seeking to breastfeed beyond the common three-week threshold. The award-winning team recounts its success.
Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics.
To control your message and design an audience experience that will produce desired results, you have to optimize the content you use for influencer marketing. Consider these insights.
Help us and help yourself—host a Ragan conference or workshop and send your team for free.
Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.
It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.
Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows.
