Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more.
Do you know your way around your company’s financials and annual reports? You’ll need to have a handle on it to be a strategic advisor and have a seat at the table.
Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!) opens an online store, and more.
This Sunday, National Coffee Day will be recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position.
Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.
PR pros haven’t become quite as sophisticated as their marketing counterparts in mapping out user journeys and identifying target audience members. Here are the essentials.
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media.
Uncommon ailments manifest in more than physical ways. The isolation of being ‘different’ takes a toll, too. Horizon’s Instagram campaign addresses the unseen effects of such maladies.
You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow.
The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.
In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.
Answering the call for a fresh approach can be as simple as a yearly subscription.
Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.
Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.
