Your content deserves engaging, dynamic images to capture readers’ imaginations. Finding quality photos that are free to repurpose takes a little extra effort.
As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?
Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more.
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.
With a dedicated audience of decision-makers and industry leaders, LinkedIn is a crucial channel for establishing your brand and recruiting talent.
Also: A rogue guest struts Chanel’s Paris runway, Instagrammers swoon for ‘heart-eyes’ emoji, what the tough IPO market means for PR pros, and more.
Learn how to make your entry stand out, how awards can benefit you and how past winners succeeded.
Also: Twitter buzzed for National Coffee Day, whether profanity makes sense for your audience, Facebook tests removing ‘likes,’ and more.
On-screen projections, whether text or images, augment and complement your narrative—if you craft them properly. Follow these guidelines.
Slingshot yourself toward productivity and success by making fastidious lists, becoming an empathetic listener and prioritizing self-care. Also, make your bed every morning.
With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts.
Most are optimistic about their allocations, with 85% predicting they will either increase or hold steady.
The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training.
The visual platform is teeming with new posts and content-hungry consumers. Here’s guidance on what to focus on to gran and hold viewers’ attention.
