Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.
Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips.
Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more.
Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart.
A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand.
Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.
New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond.
Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.
The off-field escapades of on-field stars can tarnish your brand. Here’s the case for spending your budget elsewhere.
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
Put yourself in position to succeed by avoiding the errors that most organizations make.
Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Here are tips for making your words stick.
Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more.
Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees.
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
