Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Looking to create great videos without breaking the bank? Here are some best practices.
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes.
Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.
