Are your visuals keeping up with the latest changes in style and composition? Consider these insights to make sure your content explodes off the screen.
As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Here’s how Instagram is leading the way.
How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend.
How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives.
Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year.
Also: The Democratic debate is marred by a moving background, PR pros’ plans and dreams for 2020, tips for PR pros wanting to work on sustainability, and more.
Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.
A blog post shouldn’t be a one-and-done endeavor. Consider these tips for repurposing relevant passages or even whole installments to feed your audience’s appetite for information.
With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown.
Also: YouTube Music gets more personal, LinkedIn offers new features to manage groups, how to take advantage of 2020 politics, where communicators report, and more.
The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.
Politicians shouldn’t be the only ones who are using a soapbox and megaphone. Center your company messaging around your primary tenets, and don’t be shy about proclaiming them.
Also: Why B2B companies must invest in CSR, how much customers will pay for shipping, tips for getting your CV past the robots, the top content channel for 2020, and more.
