Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more.
Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience.
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.
Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged?
Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.
The new year will be upon is before we know it. Before we jump back into our workaday world, we have just two more chances to consider our favorite stories from the waning year.
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.
The fast-food chain promised to honor the artist’s request to bring back its spicy chicken nugget if his tweet could get to 2 million ‘likes.’ Online fans came through; so has the company.
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind.
Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Consider these insights.
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights.
