From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.
How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels.
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Getting social media stars and bloggers to write about your product can be a huge win for your organization. However, winning over these skeptical creators takes great attention to detail.
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What parts of your brand identity help persuade consumers to choose your product or service? This chart breaks it all down.
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Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning.
Are you making new connections with your efforts or just burning through contacts and ruining your sender reputation? Here are crucial steps to take when emailing this year.
Stop worrying about Google’s BERT update. Here’s how to increase your reach.
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The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
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The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging, but it calls for creativity and a bit of tech savvy.
