Also: Nearly 75% of consumers favor purpose-fueled companies, Edelman’s Trust Barometer shows consumers’ wariness rising, stats on sustainability stands, and more.
Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.
Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic.
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. His main message: It’s time for business leaders to step up.
Also: Delta Air Lines commits $1B to carbon-neutral initiatives, Amazon cinches most-intimate brand spot, tips for adding love to your writing, and more.
To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.
What are the stages in the customer journey that your content must address? Consider these essential steps.
Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.
What other ways do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers.
Also: Southwest asks passengers to report unwanted behavior, Universal and Blumhouse embrace controversy over ‘The Hunt,’ a zoo’s unique Valentine’s Day offer, and more.
Lists and quote intros are laden with extraneous words. Wield your paring knife accordingly.
Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.
As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.
A tactic that has historically put profit over environmental impact will have to be rethought for consumers in the coming decade. Here’s how your team can adjust.
