Marketing

Wendy Serafin

6 PR Lessons from the de-SPAC process

The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.

Justin Joffe

Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.

Emma Atkinson

From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.

Emma Atkinson

TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.

Justin Joffe

Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.

Justin Joffe

Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.

Ted Kitterman

The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.

Emma Atkinson

Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.

Justin Joffe

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.

Justin Joffe

Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.

Rachel Chittick

Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.

Justin Joffe

Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.

Ted Kitterman

Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.