Marketing

Ragan Insider | Jamie Knightley

The current crisis demands more external communication

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

Ragan Insider | Ted Kitterman

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together.

Ragan Insider | Beki Winchel

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.

Ragan Insider | Priyanka Agrawal

9 tips to protect your reputation during COVID-19

What can businesses and communicators do to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis.

Ragan Insider | Roula Amire

Take our survey on COVID-19’s impact on communications

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.

Ragan Insider | Beki Winchel

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.

Ragan Insider | Borjana Slipicevic, Jackson Wightman & Simon Spichak

Are tech journalists covering non-COVID-19 related stories?

The answer, according to the data, is yes. Here’s a look at the trends in non-COVID-19 coverage.

Ragan Insider | Beki Winchel

Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.

Ragan Insider | Ted Kitterman

How brand managers can show authenticity on COVID-19

It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.

Ragan Insider | Ted Kitterman

How the American Lung Association is addressing COVID-19

The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.

Ragan Insider | Beki Winchel

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.

Ragan Insider | Beki Winchel

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.

Ragan Insider | Ted Kitterman