As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.
Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.
Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
Also: The majority of publications continue to focus on COVID-19 news, Disney World shares recipe for popular resort treat, Hy-Vee hands out masks in Iowa, and more.
Winning an award for your work feels great and can impress potential clients—but how can you minimize the financial risks involved?
Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?
Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more.
Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.
The promo show must go on–even amid COVID-19 chaos. Here’s how to tastefully sell with tact and empathy.
