Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.
Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.
How are health institutions reaching out during this pandemic? Here’s what is working and what trends should be observed.
The TV show about the craft of songwriting on NBC gives a view into how the creative process can bear fruit when ego is set aside.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
Also: Elevator safety after COVID-19, Jeff Bezos’ Instagram strategy around BLM, Sonic’s apology for racial profiling, how orgs are talking about mental health, and more.
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.
