Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.
With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives.
To succeed, communicators must prioritize clarity, honesty and meaningful content.
Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.
Follow this expert guidance to help people leaders navigate difficult or uncomfortable conversations.
Also: Microsoft reveals new Teams features to complement virtual meetings, Potbelly’s drops wellness reminders, get $1,000 to play Animal Crossing, and more.
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more.
Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.
Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.
Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.
PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice.
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs.
