With companies seeking virtual opportunities to bring people together around sports and entertainment, here’s how a major brand turned to social media video.
Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more.
Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos, and more.
Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.
A new download offers a digestible roadmap for success.
The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.
Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.
The music icon released a visual album on Disney+ that has some important takeaways for PR pros and communicators looking to engage in the digital age.
The shift to remote work has actually deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.
Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
