Marketing

Beki Winchel

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.

Michelle Garrett

How to write great content that ranks for SEO

Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.

Carol Cone & Kristin Kenney

How companies can address the past with honesty—and move forward with purpose

When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.

Beki Winchel

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.

Beki Winchel

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.

Sarah Ware

How influencers helped save lives during COVID-19

A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.

Beki Winchel

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.

Ragan Insider | Ted Kitterman

Dickies embraces ‘digital-first’ approach in global campaign

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.

Beki Winchel

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.

Tommy Morgan

How PR can help shape marketing messages

With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.

Beki Winchel

7 truths about a career in communications

We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.

Beki Winchel

Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and Hotels.com offers the chance to ‘live under a rock’

Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.

Beki Winchel

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.

Diane Schwartz

Purpose-driven communication is hard: ‘There are no shortcuts’

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities.