Marketing

Sue Spaight

Why and how to infuse more empathy in your health care marketing

Caring for your fellow human beings is also what happens when you put the consumer first.

Beki Winchel

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.

Beki Winchel

Singles’ Day poised to break records, WarnerMedia announces layoffs, and Whole Foods partners with Progressive to offer a ‘Turkey Protection Plan’

Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.

Beki Winchel

McDonalds announces ‘McPlant’ line, Pizza Hut offers meat-free sausage, and Ulta partners with Target for ‘shop-in-shop’ boutiques

Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.

Beki Winchel

Brands respond election results, Dixie Brewing changes moniker to ‘Faubourg Brewing Co.,’ and how marketers see the future of content

Also: Warner Bros. cuts ties with Johnny Depp, Bloomberg’s new TV play, PR pros share their videoconferencing setups, gifts for the strong and influential women in your life, and more.

Meghan Madhavan

How can communicators expand diversity in their thought leadership efforts?

Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization.

Ted Kitterman

Ryanair’s Twitter account pulls no punches on U.S. election

The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?

Beki Winchel

ESPN cuts 500 jobs, TikTok users create fan videos for election analysts, and Starbucks’ holiday cups are here

Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.

Ragan Insider | Ted Kitterman

Crucial messaging advice to consider ahead of an unprecedented holiday season

With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?

Beki Winchel

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.

Meghan Madhavan

Turning a negative perception issue into an opportunity

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.

Beki Winchel

Twitter and Facebook flag Trump’s election posts, Burger King UK implores consumers to buy McDonald’s, and MeUndies apologizes for ‘Harry Potter’ collection

Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.

Laura Borgstede

6 reasons your content marketing program is struggling

It all comes down to strategy, calls to action and an effective measurement program.

Beki Winchel

NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.