Emma Atkinson
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
Marketing
Emma Atkinson
Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks
From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.
Emma Atkinson
April Fools’ Day 2022: PR Daily’s roundup of the best and worst brand pranks
A look at how brands are celebrating this silliest of days
Ida Kay
How influencer marketing has changed consumer expectation
Your customers now expect opportunities to participate in content creation and feeling like a brand insider.
Ragan Insider Ted Kitterman
How brands are marking St. Patrick’s Day in 2022
From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.
Ted Kitterman
Despite Applebee’s Ukraine snafu, don’t pull ad spend from news
There’s risk in running ads against news coverage, but ad dollars are essential for keeping the news media healthy and audiences informed.
Brian Berner
How to fix your Gen Z marketing problem
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
Emma Atkinson
Report: Top 10 social media design trends for the year ahead
From funky fonts to bold colors, Later says fresh graphic design is all about flashy statements.
Ragan Insider Ted Kitterman
4 tips to help your content find bigger online audiences
SEO expert and coach with PR Daily’s Leadership Network shares how you can analyze your content strategy to make sure the right audiences can find you.
Emma Atkinson
Credit Suisse defends dealings with criminal clientele, American audiences stick with the union and McDonald’s fights activist investor on animal welfare
Also: TikTok stars make more than top CEOs and more.
Emma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Emma Atkinson
Checklist: How to conduct a social media audit
Make your social media channels work for you in 11 easy steps.
Emma Atkinson
Salesforce ties exec pay to ESG, YouTube the top live video platform in US, and Zuckerberg announces employee moniker ‘metamates’
Also: Virgin Galactic announces public sales of tickets to space and more.
Emma Atkinson
Meta denies data misuse after Texas lawsuit, where U.S. audiences turn for info on Black history and Harper’s Magazine slammed over NYC job posting
Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.
Ted Kitterman
Brand messages that scored during Super Bowl LVI
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
