Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.
This pro shares his take on where the industry is headed this year and what gives him confidence to face the unknown.
Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.
Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.
Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.
Also: The majority of PR pros consult on DE&I issues, DiGiorno offers free ‘pi’ for the Super Bowl, Kraft offers sweet, pink macaroni and cheese, and more.
As a post-pandemic world tries to rebuild essential connections, what should smart PR people think about their strategy in an interconnected, borderless media landscape?
Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.
The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?
As a PR tactic, an awards program win can bolster your position in the marketplace, but which programs are the right fit for your organization?
The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos.
Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.
Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.
Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.
