Sally Ann O’Dowd
What communicators can learn from the White House press secretary
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Marketing
Ted Kitterman
Presidents Day: Should there be an apostrophe?
AP style says the holiday honoring George Washington and Abraham Lincoln should be spelled without an apostrophe. Some marketers beg to differ.
Ted Kitterman
Power Digital Marketing’s Sara Brooks: ‘You must continue to evolve’
For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis.
Beki Winchel
Hormel buys Planters for $3.35B, Facebook working on Clubhouse clone, and Lucasfilm drops Gina Carano
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Ragan Insider Ted Kitterman
Calculated risk: Social media strategy in 2021
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
Telly Wong
A U.S. marketer’s guide to celebrating Lunar New Year
The important holiday in the Asian American community should get some attention from communicators. Here’s what should be part of your plans.
Beki Winchel
‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
Ted Kitterman
Robinhood faces lawsuit over customer comms, how Americans are using social media, and South Africa reacts to bad vaccine news
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
Ted Kitterman
GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads
Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more.
Ted Kitterman
The winners and losers from Super Bowl LV: Brand edition
With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?
Beki Winchel
NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump
Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more.
Alyssa Anderson
8 digital marketing KPIs you can’t ignore
As PR pros master the tactics and lingo of their marketing colleagues, here are some of the metrics that warrant a closer look.
Beki Winchel
Tokyo Olympics’ president apologizes for sexist remarks, CMT, others cut ties with Morgan Wallen, and Merck’s chief to step down
Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.
Ragan Insider Ted Kitterman
As brands rethink Super Bowl engagement, what stands out for consumers?
Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers.
Vivian Moussa & Mary Louise Long
Weighing the choice between grad school or entering the workforce
Young PR leaders share their thinking behind this important early career decision and what is driving their planning during a disruptive period.
