Also: Mental Health America’s recent report highlights high employee burnout and stress, Reese’s introduces all-peanut butter cups, Facebook tests ‘Bars’ app, and more.
Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.
The organization has awarded nearly $800,000 in Bridging the Dream scholarships to help 33 students across the country, winning PR Daily’s 2020 Corporate Responsibility Award for “Education or Scholarship Program.”
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.
To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’
Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era.
Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.
Also: USPS fleet design receives mixed reactions online, ‘The Bachelor’ lead speaks out on growing criticism, GameStop’s chief financial officer to resign, and more.
An effort to help transgender and nonbinary people avoid harassment over the name on their credit card earned Ketchum and Mastercard PR Daily’s award for Best CSR Event.
Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.
The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment.
Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year.
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
Recognizing mental health crisis in the heartland, HLK and Acceleron launched a campaign to link hurting farmers with resources, winning Best Brand Activism honors in PR Daily’s 2020 CSR Awards.
Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.
