The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.
Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.
Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.
With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.
Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.
Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.
T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
The wisdom and experience of tenured PR pros shouldn’t be discarded lightly. One PR leader offers tips on fighting back and showing value regardless of the generation to which you belong.
Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.
As organizations face ongoing chaos from the global pandemic and hot-button political strife, the comms role must help bring the right people to together to solve today’s challenges.
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Also: Nursing home chain responds to lawsuit, IPR releases research framework, California pushes for transparency on data collection, Twitter launches its first ‘Brand Bracket,’ and more.
The digital transformation of the past 12 months has brought 10 years’ worth of innovation, but we aren’t all connecting to the network with VR headsets just yet.
