Sherri Kolade
‘Barbie’ movie poster draws excitement, getting Gen Z to drink milk and more
Plus: Frito-Lay and Quaker are changing the sustainability game.
Marketing
Isis Simpson-Mersha
6 questions with: Gabriel Marketing Group’s Michiko Morales
Michiko Morales shares the best advice she’s ever received, imparted to her by her late grandmother.
Alyssa Smith
Build upon your company’s purpose, transparently and ethically
23andMe’s Andy Kill shares his advice to communicators working in a regulated industry.
Cheryl Dixon
How communicators fit into the marketing funnel
You have an important role to play.
Ragan Insider Sean Devlin
What to watch for during 2023’s Super Bowl commercials
Nostalgia is set to be a major part of this year’s slate of ads.
Susan Thomas
5 predictions for marketing tech in the year ahead
This year certainly mirrors the famous Dickens quote, “It was the best of times; it was the worst of times.”
Isis Simpson-Mersha
The art of in-the-moment marketing and strategy with TEAM LEWIS
Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS.
Scott Friedman and Forest Taylor
‘Brand to demand’ is the future of marcomm
It isn’t a choice between the two.
Evan Brandoff
How to drive brand loyalty through community-based marketing
Start in your customers’ backyard. Literally.
Curtis Sparrer
RuPaul: The most important name in … marketing?
She knows how to work it.
Eleonora Hristova
Why you need to embrace nostalgia marketing now
Only ’90s kids will get why this technique is so valuable.
Andrea Mocherman
5 considerations to nail your rebrand
Here’s a look at lessons from one communicators recent experience shepherding her organization through the process.
Justin Joffe
These SEO trends can help your content rank higher in search
Read on for SEO trends from Semrush’s “State of Search 2022” study.
Ragan Insider Ted Kitterman
How Grubhub is engaging the gaming community
With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you?
Emma Atkinson
What the death of notifications could mean for PR pros
Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?
