The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure that they have the resources to be strategic advisors.
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Views are nice. Engagement is better. Establishing genuine, authentic and meaningful connections is best.
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The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.
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RepairSmith wanted to help its community members during COVID-19. Its awareness campaign earned media coverage and first place in the Automotive Campaign category of Ragan’s PR Daily Awards.
As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation?
Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience.
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Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.
With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.
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The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.
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