Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.
Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.
Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.
With 96% of Apple users opting to not share data with marketers and ad delivery algorithms, the PR and marketing world is facing big changes.
Omnicom’s John O’Brien and David Gallagher share the insights behind their new book “Truth Be Told” in the keynote for AMEC’s 2021 Summit.
Also: Giant Food promotes e-commerce Pride campaign, Reuters pauses paywall plans, and TikTok launches incubator for Black creatives.
Here’s how one PR pro is sharing with clients the need for DE&I on campaigns, in conference calls and around the decision-making table.
Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.
Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication.
Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.
Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.
Kelly Stone, senior director of digital strategy at CompTIA shares tips for managing social media channels in tough times ahead of Ragan’s Crisis Communications Virtual Conference.
The effort is an example of how companies are keen to emphasize compassion and empathy as consumers struggle to maintain balance after more than a year of crisis.
Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.
Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.
