The executive vice president for the Columbus, OH firm talks about tools and tactics, COVID lesson and more in our latest interview about a day in the life of PR pro.
Also: Tripadvisor introduces annual membership, Royal Caribbean’s inaugural cruise postponed after crew COVID cases, and Spotify launches live audio app.
Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.
Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.
Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter.
A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand.
Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.
Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.
Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era.
Also: The need to bolster employer brand, BlackRock’s viral Twitter moment, Carnival crosses horns with Texas’ governor, PR pros language pet peeves, and more.
To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.
Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.
To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.
Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.
