PR Daily Staff
How to audit your internal comms in 7 easy steps
The free webinar sponsored by Workshop offers templates and tactics for analyzing your internal messaging and benchmarking employee engagement.
Leadership Communications
Justin Joffe
AT&T and Verizon push back on 5G delay, communicators struggle to embrace AI, and CES pushes ahead with in-person event
Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.
Tony Silber
Report: The role of communications pros expands dramatically amid relentless global crises
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
Ted Kitterman
6 wordings that are red flags to potential candidates in new hire postings
Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.
David Brodie
Is Clubhouse the next big social media platform for brands?
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
Julie Wright
5 tips for identifying—and avoiding—cognitive bias during a crisis
When facing the unknown, you might not even know everything you think you know.
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Michael Layne
10 top media trends for 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Aron Tzimas
How to use TikTok in your content strategy and prove ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
Michael DesRochers
How internal communications will change again in 2021
Think multi-channel and measured.
Laura Hale Brockway
24 ways to end those endless virtual meetings
With Zoom calls taking up every waking minute of the day, here are a few tips for how to get out of those pesky virtual meetings and reclaim your time.
Adrienne A. Wallace & Regina Luttrell
4 steps for putting diversity at the forefront of PR
Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots.
Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Justin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
