From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. Here’s how one PR pro is looking to capitalize on the trend.
Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.
Here’s how you can make the most of your connections with industry colleagues and peers.
Also: Brach’s shares top candy corn purchases by state, AMC Theatres brags about record weekend revenue, WaPo journalist apologizes for errant tweet, and more.
The “Great Resignation” is real, but it’s not inevitable. To keep your best workers on board, nurture these deep needs that go well beyond cash.
If you are looking to make inroads with the friendly neighbors to the north of the U.S., consider these tips.
Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.
Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.
The chief marketing and communications officer for SoundExchange shares how she sees the role of the communicator changing, and what makes her excited for the future of the industry.
Also: Starbucks highlights sustainability for National Coffee Day, TikTok unveils new ad tools, Warner Music and Twitch announce partnership, and more.
Consider these suggestions on how to reframe this crucial part of the PR process.
Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.
Blasting out the same generic message to everyone won’t cut it anymore. Here’s how to craft content that’ll resonate with your diverse, unique workforce.
Learn how to stop being an order taker and take the lead as a strategic advisor.
The founder and CEO of her global public relations agency specializing in B2B tech and franchising talks about lessons learned form the past year and how to tackle the challenges ahead.
