As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. You’ll earn a loyal workforce and enhanced brand reputation.
Action—not words alone—is the only way the business community can move forward. Not sure what to do or where to start? Here’s some guidance.
Everything might seem upside down, but it’s still safe to focus on clarity, transparency, brevity and consistency.
Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.
If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity.
Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. And speakers, watch your speed and diction.
Companies keen on maintaining engagement and productivity should bend over backward to provide support and create a sense of community.
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.
Dozens of remarkable professionals—including two Hall of Fame inductees—light up Ragan’s Communicators of the Year Awards for outstanding efforts in social media, marketing, internal communication and more.
Our collective brainstorm netted many creative ways to unite and motivate employees from afar. Take a look at how your peers are reaching their remote workforce and chime in with ideas of your own.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.
Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.
