Though the Coast Guard asked people to call, not tweet, for help, many turned to the platform seeking aid, spreading information and offering help amid and after the powerful storm.
The reputational damage of a scandal or communications firestorm can wreak havoc on a organization’s image, but it also hits its bottom line.
Don’t ignore a large and growing segment of the consumer population, one that also offers reach far beyond the borders of the United States. Here’s how you can step up.
The Stylebook recently updated its entry about apostrophes used with singular common nouns, and it shares guidance on several more terms used in copy about academia.
The social media tool was first used on Twitter a decade ago. As brand managers jump on the bandwagon to laud the online marker, here’s what you should remember for future campaigns.
Using luminaries and kitschy characters to increase sales and brand cachet was around long before Instagram, but social media is taking this tactic to new heights.
Take inspiration from these industry veterans. They can help you develop skills, embrace emerging trends and become more versatile.
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
As executives flee White House business councils this week, they reflect an increased boldness in U.S. businesses to address political topics.
Turn your internship into the first job of your career with these insights and tips.
Will instant messaging become the primary source of employee communication by 2020?
The social media platform has added features to simplify boosting a creator’s post and measuring their branded content’s performance. Here’s how.
When producers moved to replace an African-American lead with Broadway legend Mandy Patinkin, the online criticism engulfed a production previously lauded for diverse casting.
The UK retailer came under fire recently after social media users lashed out at the company for labeling its girls’ back-to-school shoes differently than it did the boys’ selection.
Speeches don’t have to be boring. Avoid these common presentation killers to move and inspire audiences.
