Instead of negating a PR disaster, the credit bureau fueled online criticism with its handling of news that stolen information could have affected 143 million people.
Thinking about a career in the communications industry? The industry is thriving, but it’s also changing. Here’s what you should know, based on a recent survey of PR students and veterans.
One health care communicator takes our language to task, and makes some valid points along the way.
These communications roles aren’t mutually exclusive. Instead of deciding between one or the other, consider combining them to further boost your brand and achieve your goals.
Effective SEO practices are crucial to PR and marketing success. Here’s how you can make sure your website ranks high and encourages visitors to keep coming back.
A perfectly placed epigram can go a long way; a misquote or a witticism attributed to the wrong source can undermine your credibility. Here are 11 common misfires.
All signs point to a surge of Facebook Messenger ads and video, as well as short-lived content.
You want to share tales that will entice and excite your audience, but you also must remain true to your organization’s brand. Here’s how you can find a balance.
When crafting a statement in response to a political issue or writing about such controversial themes as gender, xenophobia and more, follow these tips.
When Hurricane Harvey slammed Houston, spurring flooding of biblical proportions, the televangelist waited days to offer his megachurch as a shelter. Twitterati ripped him apart.
The singer’s new album ‘Reputation’ is set to hit shelves on Nov. 10, and its first single is already breaking records and making waves. Here’s what you can glean from the star’s success.
As the trend of video content grows, livestreaming can be a great way to capture consumers’ attention and boost your brand’s influence. Consider these tips.
Poor marketing is one of the biggest reasons new ventures fail, but there is a plethora of resources available to savvy communicators who know how to target their audiences.
The show captivates viewers with themes of power and revenge as its characters—including its complex female roles—fight for dominance. PR and marketing pros, consider these insights.
Wordsmiths often understand and have an affinity to others who pen prose, even if they’re characters from novels and screenplays.
